June 22, 2018 12:00 AM - June 24, 2018 12:00 AM
Champaign, Illinois at the I Hotel
Subsistence marketplaces consist of consumer and entrepreneur communities living at a range of low income levels, and are concentrated in developing countries and regions such as Brazil, India, China, Vietnam, and Sub-Saharan Africa. Additionally, many individuals and groups in developed countries also live in subsistence. In the last decade, the Subsistence Marketplaces Conference has been a leading forum for evolving and sharing research and fostering best practices in these communities. The subsistence marketplaces approach is unique in examining the intersection of poverty and marketplaces with a bottom-up approach that begins with micro-level understanding of life circumstances of consumers, entrepreneurs, and communities. This stream has been reflected in five biennial conferences and almost 60 refereed articles in related special journal issues, as well as in dedicated session tracks at other conferences and refereed articles in a variety of journals.